“We believe in disruptive creativity, in the power of networks, in culture oriented thinking and in innovation through social impact. ”
We live in adverse times in which society, woven from a century of industrial and institutional values, is faced with new challenges ahead of a mainstream digital revolution. The decaying economic and financial models of the past are combined with social fatigue created by the status quo and social oblivion created by old school corporate advertising. In this new world, earth becomes a stage of great opportunity for new thought leaders, innovators and creatives to bet on holistic interdisciplinary models of communication. Models that have people, communities and just values at their core.
In our new digital reality, we can no longer separate online from offline. The streets and all public spaces become the stage for new content that drive the sharing economy by all citizens, companies and institutions. It is this new stage that is now a subliminal line between the palpable and and the digital. A frontier between reality and imagination that inspires us towards a new flourishing existentialism, a new social, creative and technological renaissance.
Ytic Lab is a creative thinktank equipped with modern technological and spacial infrastructure which many consulting companies, production houses, or agencies would dream to have. Our roster of experts ideates, designs, products and delivered projects connect creative arts to public spaces and cross-physical experiences.
We only work or invest in projects where social values are of the highest standards.
Ytic is the City; an always evolving City.
Team & Partners
ARCADI POCH // Executive Creative Director
Is the founder and CEO of YTIC Labs. As a socio-cultural explorer he is devoted mainly to research and development. He also acts as a consultant for artistic and social projects in the public space. He is the co-founder of Kognitif, an international network of creators and professionals who use culture and the arts to stimulate the collective conscience both through socio-cultural projects in the public space, and audiovisual works and exhibitions. He is also co-author of Fotografía y contrapublicidad en el arte urbano [Market, counter-publicity and photography in urban art] (VINZ 2014) and with Daniela Poch he has co-authored the book Artivism (Carpet Bombing Culture, 2018).
NATALIA GARCIA // Head of Production
Natalia Garcia es la fundadora de la Cooperativa La Bonita y ha participado en la organización, programación y montaje de varios Festivales de Circo como por ejemplo; El Festival solidario CIRCE en la ciudad de Santa Coloma de Gramenet, montando el espacio off dentro del marco del Festival de Fira de Circ al Carrer a La Bisbal, participación en la programación y regiduría en conjunto con 23Arts en la Fira Tarrega, también en varias ediciones del Festival Circorts festival de Circo de les Corts y en la programación artística y regiduría por 5 años consecutivos en la Gala de premios de circo de Catalunya Zirkolika. Participación en el Festival de Creació contamporània Escena Poblenou.
RAFA GUERAO // D.O.P. and Head of Production
Is the founder and CEO of YTIC Labs. As a socio-cultural explorer he is devoted mainly to research and development. He also acts as a consultant for artistic and social projects in the public space. He is the co-founder of Kognitif, an international network of creators and professionals who use culture and the arts to stimulate the collective conscience both through socio-cultural projects in the public space, and audiovisual works and exhibitions. He is also co-author of Fotografía y contrapublicidad en el arte urbano [Market, counter-publicity and photography in urban art] (VINZ 2014) and with Daniela Poch he has co-authored the book Artivism (Carpet Bombing Culture, 2018).
DANIELA POCH // Editorial Curatorship
Daniela Poch is a stage-language explorer, theatre creator and dramatist specializing in street dramaturgy and urban creativity interventions. She is a co-founder of the Eléctrico 28 collective, whose work focuses on the public space and whose members question social and theatrical conventions, rethink the role of the audience and create site-specific projects. She has a degree in Literary Theory and Comparative Literature, and her research centres on humour and the literary representation of traumatic experiences. She is co-author of the book Artivism (Carpet Bombing Culture, 2018), Creaticity (Lemo, 2013) and Urban Culture Experience (Lemo, 2014).
SANTIAGO CIRUGEDA // Architect & Head Activist
Es un arquitecto atípico que desde el inicio de su carrera ha puesto en práctica sus ideas directamente sobre el terreno. A lo largo de los últimos diez años, ha desarrollado un método de trabajo basado en la observación y análisis de la ciudad, al objeto de afrontar las carencias urbanísticas que en ella detecta. Su arquitectura, inmediata y portátil, es un despliegue de ingenio y creatividad que busca proponer nuevos modelos ajustados a presupuestos limitados. Entendiendo la arquitectura como una disciplina que debe velar por la mejora de las condiciones sociales, plantea un modelo de ciudad autogestionada donde los ciudadanos puedan decidir sobre su entorno inmediato.
ANJA MILA // Anthropologist and art curator
Es investigadora y antropóloga dedicada a la cultura contemporánea en el espacio público desde una perspectiva social y comunitaria. Sus raíces eslovenas y bosnio-croatas han sido un elemento clave que la han llevado a investigar cuestiones entorno a la identidad del ser contemporáneo en la sociedad. Sus intereses han catalizado en una exploración antropológica y artística hacia distintas facetas de la cultura, realizando proyectos artísticos en el espacio público así como varios comisariados de arte urbano para instituciones como Tudela de Navarra y Santa Coloma de Gramenet. Actualmente forma parte del estudio Ytic Lab como antropóloga, investigadora y comisaria de arte público.
